Understanding Marketing Automation Software
What is Marketing Automation Software?
The use of software to automatically perform manual tasks that required an individual to do such as lead generation, email marketing, social media posts, and market surveys. It uses artificial intelligence (AI) as well as machine earning (ML) to help companies optimize their marketing efforts.
What are the 5 best marketing automation software?
- SendinBlue
- Hubspot
- Autopilot
- Rejoiner
- ActiveCampaign
What are the benefits of the using marketing automation software?
- Increases efficiency by allowing to focus on other parts of the business.
- Increases sales by improving your leads and keeping in touch with customers.
- Reduces cost of operation by replacing humans with software
- Improves accountability by measuring performance
Deciding on automating your Marketing tasks?
- Automate tasks that are repeatable ie promotional emails, social media posts
- Tasks that have to be measured for effectiveness ie. email replies to new business
- Forming cycles for sales & business ie. sales cycle begins hen a customer shows interest and ends when they buy; while a business cycle, you market and drive people toward your product or service.
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