How Clients are Growing via SEO & UI/UX

Great UI/UX

User Interface Design is critical because it can make or break your business. Studies show customers still primarily look at your website before giving you business. First impressions are vital. The primary purpose of UI/UX is to create fewer problems, increases user involvement, ease the website or app functionality and it creates asticky experience that makes your customers and want to revisit your website/app.

Call-to-actions on the site have to be strategically displayed, and the site has to have an inviting customer experience – the site should lead the customer to contact you for more information and thereby increase sales. 

Tips for UI/UX:

• Have a simple design
• Ensure the design is seamless
• Communicate effectively

Good SEO strategy

SEO determines your ability to be ranked and found by search engines. It is no secret that the average user is lazy when it comes to searching. Therefore, when they are looking for a service and they type a keyword for your service and your company is ranked low for that word then you have lost a potential client.

Importance of SEO

• Increases visibility & ranking
• Makes your site more trustworthy
• Increases web traffic

Fast Loading Website

Google has altered it’s algorithm for ranking websites. How fast your site loads will affect it’s ranking which in turn affects your conversion rate. Furthermore, according to recent studies if your website takes longer than 3 seconds to load, approximately 40% of your visitors will abandon your site.

Ways to improve load speed:

• Use compressed images
• Reduce the plugins in use
• Leverage browser caching
• Use a content delivery